We charge £25 per £100 borrowed – nothing more!
There are no administrative costs to set up the loan.

You Borrow	You Repay*
£80	£100
£100	£125
£200	£250
£300	£375
£400	£500
£500	£625
£600	£750
£750	£937.50
	*payable in a single payment on your payday

Typical 1355% APR (30 Day Loan)

I dont understand your APR?

APRs are a good way of comparing similar products but are not effective when comparing different products. The following table demonstrates this:

Type of Loan	Amount	Months	Total Repayment	APR	Actual Interest
Installment	£2000	36	£2973.96	16.9%	49%
Installment	£2000	60	£3875.40	16.9%	94%
Payday Loan	£500	1	£625	1355%	25%

As you can see the APR for the two installment loans are the same but the actual interest repaid as a percent of the loan is hugely different – and much lower with a payday loan.

You can also compare a payday loan against an unauthorised overdraft. Banks do not have to quote APRs for charges on unauthorised borrowing but the following example shows how the APR works for going just £5 over your overdraft limit and being charged just one £25 fee.

Type of Loan	Amount	Months	Total Repayment	APR
Overdraft	£5	1	£30	147359739444%
Payday Loan	£500	1	£625	1355%

This is why we focus on telling you very clearly how much you repay in total rather than on the APR.